Samaritans sharing the z-card.

NSPA: Save this card – it might save a life

Three-quarters of people who take their own lives are men so male suicide prevention is a major challenge for those interested in improving mental wellbeing.

For World Suicide Prevention Day, I created a z-card and associated social media shares for the National Suicide Prevention Alliance. I wrote and designed the asset and the great John Byrne provided the cartoons.

The Samaritans had seen the Beat Stress, Feel Better booklet I did with John and wanted something that would resonate with men when they first started feeling down, that would be interesting to read and would provide some practical help at this early stage.

Serviced by the Samaritans, the NSPA bring together over 60 organisations. That’s a lot of stakeholders so it was quite a project to manage.

We did an A4 easy-print version for local branches and groups. It’s not the final z-card but this low-res A4 PDF gives a good idea of the content, cartoons and layout. Hard copies from the NSPA.

Serious Glee

This is a poster I did for comedian John Ryan. His Serious Glee initiative uses humour to get over health messages. It works because John never forgets that funny comes first. The poster features great original cartoons by John’s cousin as well as the adorable Loopiejuice font (Mac users will find it hidden away in iMovie) which is a near perfect font for comedy, the Laurel and Hardy of typefaces.

Let’s talk Man To Man

The Men’s Health Forum has teamed up with the GMFA, the gay men’s health charity to produce Man To Man, an easy-to-read introduction to health for men who sleep with men.

Based on the Man Manual, I wrote it with excellent gay health writer Kristian Johns and edited and designed it.

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Feel like a new Man?

The Man Manual, the latest publication from the Men’s Health Forum, strives to pull together everything the average bloke needs to know about his health in a simple, easy to read 36 page package.

I’ve been way too closely involved to be objective but I’d love to know if you think we’ve succeeded in this, the third edition of a landmark publication.