Simple but effective.
The Voluntary Community and Social Enterprise (VCSE) Health and Wellbeing Alliance (HW Alliance) which is jointly managed by the Department of Health (DH), Public Health England (PHE) and NHS England is made up of 21 VCSE Members that represent communities who share protected characteristics or that experience health inequalities. This snappily-named organisation needed a logo and fast.
The NHS vetoed the use of italics on VCSE as too close to the NHS usage. The curious world of corporate branding.